The width and breadth of today’s pet care trade is a genuine boon to artists with a broad range of talents and specialties. Courtesy of our tremendous devotion to the four-legged in our households, a legitimate and conspicuous market has burst open for the pet artists among us. If you are gifted artist, there are many lucrative pathways to venture down in the green fields known as pet commerce.
How Much Does It Cost to Start This Kind of Business? Selling customized works of pet art—be they oil paintings, watercolors, woodcarvings, pencil sketches, etc.—is not the kind of work where a physical presence on Main Street is required to make money. Of course, if you have the appropriate artistic aptitude, a portfolio full of works, and testimonials that’ll garner you both attention and business, you could lease a brickand-mortar location. But for the preponderance of struggling artists, this route isn’t very practical. And, really, it’s wholly unnecessary when most of these artistic services can be accomplished from the comforts of home.
What Qualifications Do You Need for This Kind of Work? You make the call. You ascertain whether or not you have what it takes to be an in-demand pet artist. To call yourself an artist, a university degree from an art school isn’t a must. Nevertheless, a formal education in your field of endeavor can only help in enhancing your credibility as the genuine article. But, when all is said and done, if you are going to catch both the eyes and pocketbooks of pet-parenting consumers, you have to be good at what you do, whether you call yourself a painter, sculptor, or digital artist turning out pop-art portraits. What can be classified art is a very subjective business, and, yes, art is in the eye of the beholder. But it ordinarily takes a fair share of artistic flair to achieve recognition and generate sustained business as an artist—and, more specifically, a pet artist.
How Do You Find Customers? The life of a pet artist often requires a jumpstart. And there’s no better way for an artist to prove his or her mettle than by going out among the people. Artists who strut their stuff in the public square get noticed and, if they are good at what they do, business too. If you are supremely confident in your capacity as a bona fide artist, approach pet-specialty retailers and ask if you can set up a table in their stores to display your special talents. Offer them a percentage of the generated sales. Appear at as many pet-themed shows and arts and crafts fairs as possible. Make yourself visible in petparenting circles. Put up a website and pass out business cards pointing people to it.
Let the masses see what you’ve done and don’t be shy about letting others sing your praises. Testimonials from satisfied clients will bring you more and more business.